5 basic web user experience rules

1. Jacob's Law

Users spend most of their time on other websites. This means that users prefer your website to work in the same way as all other websites they already know. The more standardized the design of the website, the better the effect

2. Philippine Law

The time it takes for someone to select an object on the screen depends on the distance of the cursor from the object and the size of the object. Therefore, the longer the distance, the smaller the size of the object, and the longer it takes

3. Miller's Law

The average person can only keep 7 items (plus or minus 2) in the working memory.
Organize content into smaller blocks to help users easily process, understand and remember

4. Proximity method

Objects that are close to or close to each other tend to group together

• Proximity helps establish relationships with nearby objects
• Proximity helps users understand and organize information faster and more effectively

5. Hick's Law

The time required to make a decision increases with the number and complexity of the choices. Hick's Law is a fairly common-sense idea: the more choices you provide to a person, the longer it will take them to make a decision. It is essentially a more advanced way to describe the KISS rule: keep it simple, stupid